Plus-Size Is Becoming the New Normal: How Beauty Standards Are Changing in America

For decades, beauty standards in the United States have evolved alongside culture, media, and fashion. From the glamorous curves celebrated in the 1950s to the ultra-thin trends of the 1990s, society has often promoted a narrow definition of attractiveness.

Today, however, that picture is changing.

Thanks in large part to social media and a growing movement toward inclusivity, people are seeing a wider range of body types represented online and in advertising than ever before. This shift is helping many individuals feel more represented and accepted, regardless of their size or shape.

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